In July 1989, the Danish branch of UIP (United International Pictures) released this souvenir programme in triptych format to mark the Danish cinema release of "Licence to Kill". The programme was distributed for free in selected cinemas during the film's theatrical run.
The tagline translates as "James Bond - on his own - out for revenge".
Today, we'll take a look at United Artists' original Danish ad sheet for "Dr. No" (1962), the first James Bond film from EON Productions.
The duplex-printed A4 sheet (reproduced below) was distributed to Danish cinema owners as part of the "Dr. No" press book. The film premiered in Nørreport Cinema in Copenhagen on 5 April 1963 followed by a nationwide roll-out release.
"You know the quality. You know the taste."
With this slightly awkward spin on the "GoldenEye" tagline, the company Estrella A/S launched these GOLDENEYE CHIPS on the Danish market in 1996:
The packaging proudly stated that these potato crisps were in fact "recommended by James Bond 007". A highly dubious claim, given the four flavour enhancers and artificial meat flavouring (!?) found among the ingredients.
